Product Descriptions

Persuasive Product Descriptions

Search-friendly product descriptions that are highly targeted, concise and pursuasive.

Product Description Writing Service

Do you need your product descriptions that are relevant, focused and persuasive? OK, that’s a silly question. Of course you do. My extensive experience of composing this kind of content should be of some help!

Product Descriptions

In its most basic terms, a product description explains what a product is and why it’s worth buying. The copy will highlight the core features in order to compel the customer to make some sort of purchase. While website content offers a broader picture, product descriptions should be more honed and concise. Not all that complicated, right?

Surprisingly, plenty of ecommerce outfits overlook the importance of product descriptions and instead direct their attentions on other elements that they think will improve conversion rates. Unfortunately, it’s often the case that the main culprit for underwhelming or flagging sales, starts and ends with a lack of product information – according to Nielsen, this accounts for 20% of unsuccessful online purchases.

What Makes a Good Product Description?

As well as highlighting core features, a good product description defines those benefits that appeal directly to the reader – this is where buyer persona comes in. The description will also be specific, relevant and devoid of triteness or fluff –the use of bland wording makes for a far less persuasive product description.

In addition, the copy will be unique and optimised but also structured in a way that grabs the short attention span of an internet user. In other words, it will be scannable and include keywords, bolded terms as well as bullet points.

Product Descriptions – Key Benefits

  • Improves Conversion Rates
  • Improves Session Duration (can provide small boost to Google rankings)
  • Builds Trust with Your Shoppers
  • Arouse Buying Emotions
  • Sets You Apart from Your Competitors

Why Hire Me to Write Your Product Descriptions?

I’ve been writing this kind of content since the early 2000s. In fact, my first tender forays into online content writing involved crafting product descriptions for gift and shopping sites. So it’s fair to say that I’ve got quite a bit of experience in this area!

If you’re looking to enhance your product portfolio by serving your customers with optimised product descriptions that are persuasive and targeted, then please get in touch. My product description writing service also extends to producing copy for product pages.

Contact
473 Twickenham Road
Isleworth
Middlesex, TW7 7DZ
dale@jdscopywriting.com